The world’s third largest motor company approached Momentum Social and its parent company, Avinity, to improve engagement between it’s UK dealerships. In addition, Momentum pitched how social media could be a cornerstone of the activity. Ultimately, providing a vessel to curate content and drive engaged traffic to the new Advance portal.
To assist with the launch of the new incentive and engagement programme, Momentum has developed a private Facebook group. With the aim of facilitating light-hearted engagement between dealership employees. This is an alternate way of looking at Facebook for business. However, the concept is fairly simple; ensuring Hyundai employees habitually visit the group and engage with the information.
With incentives such as the Mercury Music Awards and other Hyundai sponsored events on offer, Hyundai has put real value behind motivating its employees. In fact, the group has already begun inter-dealership engagement and even developed a ‘Hyundai Ultimate Playlist’. Momentum sees this as a great case study for harnessing the power of Facebook to improve business practices. Plus, it’s not the first time we’ve found this. Check out our previous case studies or feel free to speak to us directly.
While we’ve seen plenty of bad press for social media in 2018. Advertising and content creation is still thriving. Clearly, digital media is going nowhere and now the world has had a shake up, more people are using it in a positive way. To further this cause, Momentum Social is focused on bringing great social strategies to some of the world’s biggest brands. We’re always open to questions. So, feel free to talk to our team. Coffee? Great! We’d love to…
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